Choosing the Best Email Marketing Service in 2017
Are you setting up a new business? Or looking ways to grow your subscribers? Either way, email marketing is equally important for the overall success of an online business. Choosing the best email marketing service can paly a vital role in your company’s marketing campaign. In this article, we will discuss some of the best email marketing services for you to choose from.
Best Email Marketing Services Available:
When choosing to use Email marketing to support your overall marketing strategy it makes sense to use an e-mail service provider. Email marketing done well has an amazing return on investment especially for those who are trying to engage readers of their WordPress blog. It is low cost and simple to setup and can have an excellent impact on your reach and client engagement. Most of these also have direct plugins for WordPress and can fit in well with a WordPress-based blog.
Below we’ve listed top 7 out of the numerous email marketing services available.You may find that another provider is better suited to your circumstances, but these 7 are by far the most popular on the market. We’ve listed them alphabetically rather than in any order of preference.
Active Campaign is one of the complete email marketing services here. Active campaign offers unlimited emails with every plan. The built-in CRM helps to maintain some order over what can be a very chaotic and messy mission. They have account options which can work up to 100,000 subscribers which will be more than enough for most users of the service. The inclusion of Google Analytics integration is a big plus and can really help show the impact of a campaign. You can avail the free service for a period of 14 days and after that there are different packages to choose from.
The basic plan starts at $9/month.
Aweber is another very popular email service provider that takes care of a subscriber level up to 25,000 depending on the plan that you purchase.
It integrates beautifully with other platforms like WordPress, PayPal, Facebook etc.The platform has a wide range of templates that can be especially useful to the first time user.
It also features tools like auto-responders and customised signup forms which can be a great asset for those who are new to email marketing.
Whilst not as comprehensive as others in this list, it will be more than enough for most users. Their pricing starts from 19/month. They also offer a free trial, though theirs is an impressive 30 days.
The party trick of Constant Contact is the way in which you can split your subscribers into certain groups. Depending on the way you market you may find this feature to be a killer extra in your arsenal.
They also provide tools drag and drop email builder, third party integration, list management, real-time tracking of email marketing campaigns and 24/7 customer support.
The lack of customisation options appears to be a source of frustration for many using the service especially for those who need some flexibility in their marketing strategies. They should offer some more flexibility in creating autoresponders and campaigns scheduling. Apart from this Constant Contact is a great choice.
The basic plan which begins at $15/month is not too expensive when compared to the features and tools they offer plus they also offer a 60-day free trial before you can make a commitment.
The real party trick of Campaign monitor is it’s easy to follow interface, it’s no small part of the success of this email marketing platform. It also features beautifully designed email templates, drag and drop email builder, customised auto-responders and detailed analytics on your campaigns which is a real bonus for people who love their metrics.
Though there is a notable lack of third party integration, which in a field like this puts it at a significant disadvantage.
Their most basic plan starts at $9/month taking care of up to 500 subscribers and 2500 emails.
iContact is another option in the plethora of options. Much like the others it can handle large numbers of subscribers and has a number of templates. Customers appear to be happy with the professional quality of the emails that are produced by the platform. They have great newsletter templates and social media marketing tools that can enhance your marketing experience. They also provide access to an email marketing if you apply to be their premier customer Though they have many positive reviews and may well be worth trying. However, there is are some flaws.
- It cannot import contact from third party address books
- No Google Analytics
- Image library to import your logos and pictures is only limited to 5MB.
The basic plan which starts at $10/month can take care of up to 250 subscribers. They also offer a 30 day free trial period.
MailChimp is one of the best email marketing services. It is certainly up there with the most popular services, and with good reason.
One of the best reasons is the free startup period. Unlike most of the others, MailChimp has targeted the small business with a free offering that is highly useful to startups.Another feature that makes MailChimp so popular among users is its success rate in delivering emails directly to the inboxes, which is very rare.
They offer a forever free plan which takes care of up to 2000 subscribers and allows you to send 12000 emails and all this for only $10/month.
They also offer easy email creators, free newsletter templates, auto-responders, A/B testing and detailed tracking and integration for excellent metrics. You can also setup different email delivery timings for a set of users based on their time zones. This feature helps you in maintaining your subscribers because they won’t possibly get disturbed in their sleep with your email notification beep on their phones.
All these features makes MailChimp the best email marketing service for new startups.
Send in blue
Send in blue is one of the best email marketing solutions for small businesses.It appears to be the newest pretender to Mailchimp’s crown, though their free option is limited to 60 days, but if you are likely to go over the low limit of Mailchimp’s free list then Send in blue is significantly cheaper.
With Send in Blue you can as many subscribers as you can ( which is Awesome!). You can send in 900 emails per month with your free plan and when you buy the plan things become even great.
For those of you who are WordPress users you’re in for a treat as the integration is seamless.Some of its features include responsive email designs, auto-responders, simple and clear analytics reports, drag and drop newsletter builder, and much more. It also offers a lot of the in built metrics and analysis that doesn’t come with Mailchimp.
Overall it offers more than enough services to get you going with your email marketing and and also keeps things on a budget.
Small business owners who want to know how email marketing can help them grow can definitely try their free version as it has no restrictions as such.
After reading this article you will have a better understanding when it comes to choosing the best email marketing services for your business. As email marketing is an important part of your marketing strategy therefore choose the service that can cater the needs of your company in the most efficient way, where possible perhaps try a few to get a feeling for them and see what fits you best. But be careful, make sure that you can transfer your subscriber list between trials, as you may end up losing out whilst in your testing period.
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